Sunday, December 17, 2017

OCMA Blog

Upcoming AME Symposium – Under the Influence: Medicine in the post Physician Payment Sunshine Act World – Changes, Challenges and Confusion

Friday, February 28, 2014 – 1 pm – 5 pm

Beckman Center,
100 Academy Drive
Irvine, CA 92617


The Association for Medical Ethics and the University of California, Irvine School of Medicine are pleased to host the upcoming AME Symposium – Under the Influence – Medicine in the post Physician Payment Sunshine Act World – Changes, Challenges and Confusion, to be held from 1 pm to 5 pm on Friday, February 28, 2014 at the Beckman Center in Irvine, Calif., with a cocktail reception to follow.

The afternoon will feature physicians, researchers, attorneys and medical industry professionals as they present and discuss the latest information on state of medicine today and in the future, as the implementation of the Physician Payment Sunshine Act impacts the medical community.

Physicians attending the AME UCI Symposium may earn Continuing Medical Education credits. This activity is approved for AMA PRA Category 1 Credits™. The course fee is $40 per person.

 Featured Speakers

  •     Terry Belmont, Chief Executive Officer, University of California, Irvine Medical Center, Associate Vice Chancellor for Medical Center Affairs, University of California, Irvine
  •     Charles Burton, MD, President of the Association for Medical Ethics, Neurosurgical Spine Specialist and Medical Director, Sentinel Medical Associates, Editor, Burtonreport.com, Former Board Member and past President NASS
  •     Erwin Chemerinsky, JD, Dean of the School of Law, University of California, Irvine
  •     Howard Gillman, PhD, Provost and Executive Vice Chancellor, University of California, Irvine
  •     Ranjan Gupta, MD, Chair of the Department of Orthopaedic Surgery and Professor of Orthopaedic Surgery Anatomy & Neurobiology and Biomedical Engineering, University of California, Irvine
  •     Zeev Kain, MD, MBA, Associate Dean for Clinical Operations, Chair of the Department of Anesthesiology & Perioperative Care, and Professor of Anesthesiology & Pediatrics & Psychiatry & PM&R, University of California, Irvine
  •     Allan Korn, MD, Former Chief Medical Officer at Blue Cross Blue Shield
  •     Scott Lederhaus, MD, Association for Medical Ethics Board Member and Neurosurgeon, Inland Neurosurgery Institute and AME Board Member
  •     Charles Rosen, MD, Co-Founder of the Association for Medical Ethics, Clinical Professor of Orthopaedic Surgery University of California, Irvine

For more information and to register visit http://www.ethicaldoctor.org/symposium.


OCMA hosts Leaders Toolkit: A two-day course for physicians seeking leadership roles in organized medicine


Leadership, except for the amazing few, is a learned art.

The Leader's Toolkit is a Socratic seminar (via a didactic "lecture") that covers the key elements of leadership in a very concise manner. While there will be some theory, we will highlight actionable behavior, tools, and concepts that you will (or should) use every day. This two-day course is available to CMA/OCMA members only.

What Will Be Covered:

  • Strategy: Knowing when to change, change management, strategic planning, strategic execution
  • Leading Your Team: Non-delegatable responsibilities of the leader, setting boundaries - management philosophy, making decisions
  • Building Your Team: Hiring (and firing)
  • Managing Your Time: Setting priorities, managing your time
  • Managing Your Meetings: Running a Meeting, parliamentary procedure
  • Managing Your Organization's Money: assessing your financials from the CEO's perspective and knowing the correct questions to ask
  • CMA/CMS Structure: Understanding and leveraging this critical relationship from a physician leader's perspective
  • Managing Your Message: Communicating by email, communicating one-to-one, having difficult conversations, negotiating, communications with your customer (aka marketing)

Meeting Dates & Times: 
Leader's Toolkit will begin promptly at 8:00 am on Saturday, March 22, 2013 and includes a mandatory dinner that evening. We will convene again at 8:00am on Sunday, March 23rd. We will conclude at 12 noon.
 
Presenter:
Tom Gehring, CEO, Executive Director of the San Diego Medical Society, has taught this immensely popular seminar for the past 5 years. 
 
Location:
OCMA Conference Center
17322 Murphy Ave.
Irvine, CA 92614

Registration Information
 
RSVP: Fax the form to 916.551.2563 or contact Jennifer Moller, CMS Services at 916.551.2541 or jennifer@cmsservices.org.
Space is limited so RSVP today!
 
Cost: This program is FREE to our members and offered as a member benefit. We do require that all participants purchase a set of 13 leadership and reference books which are discussed during the seminar and provide the attendee valuable resources for further study and reference. This collection of books may be purchased directly from Amazon (list will be provided) and most are available as e-Books, hard-bound and/or as paperbacks and cost between $150 - $200 for the set.
 
Class size is limited to 16 attendees and reservations are taken on a first-come, first-served basis. Meals over the two days will be provided by CMA including dinner on Saturday night. Travel and lodging costs are the responsibility of the attendee.  
 
Attire: No ties, no suits, no fancy attire - jeans are just fine. California casual, please.

"My participation in the Leader's Toolkit seminar was useful in so many ways - some unexpected. I have been more effective at communicating within my family, at my workplace and among the leadership at my hospital. I recommend this course to all physicians who want to advocate for patients or for other doctors, who hold any leadership role in their practice, hospital, community or medical group, or who have any aspirations for such a role." 
- Ruth Haskins, M.D.


CMA launches Covered California Provider Education Program

The California Medical Association (CMA) and the CMA Foundation have been awarded a $1.5 million grant from Covered California, the state's new health benefit exchange. The grant application was submitted in partnership with the Latino Physicians of California, the American Academy of Pediatrics and a number of CMA's component medical societies.
 
The grant is being used to establish the CMA's "California Health Benefit Exchange Outreach and Education Program." The goal is to help medical professionals across the state and their health care teams to educate their patients about the new coverage options available through Covered California and the financial assistance available to help pay for them. The program will focus more intensive outreach to physicians working in communities with a large number of consumers eligible for Covered California.
 
Physicians are powerful and effective messengers to deliver information to patients. We will be working to educate not only physicians, but also the office and health care teams that support physician practices. We will work with registered nurses, medical assistants, nurse practitioners, physician assistants, office managers and other physician practice staff in the targeted geographic areas that have the highest number of newly eligible exchange enrollees. All staff working in a practice or clinic will have an opportunity to learn more about Covered California insurance plans to fully utilize their skills and potential in educating patients about exchange eligibility and enrollment.

Regional Outreach

The California Health Benefit Exchange Outreach and Education Program will have four regional Provider Educators, with one assigned to each of the following regions: 1) Fresno, Kern, Tulare and Kings Counties; 2) San Diego, Riverside and San Bernardino Counties; 3) Los Angeles and Orange Counties; and 4) San Joaquin, Santa Clara, Alameda and Contra Costa Counties. For those practices in regions not listed, CMA Foundation staff will provide outreach and education. 

Educational Strategy

The educational strategy will be a multifaceted approach that factors in the different physician practice environments and incorporates multiple strategies to communicate with the physicians and their health care teams. The approach will incorporate group learning sessions, focus groups, educational print medium and one-on-one "touches" supported by newsletters, webinars and e-communication.
 
We will develop learning communities of grantees, sub-grantees and other interested partners to share challenges and best practices and to help us use resources as effectively as possible.
 
Our strategy will also include the following: 

  • Identify the gaps in physician knowledge about the exchange and design educational messaging to address those gaps.
  • Create a master list of existing regularly held meetings of the association members and partners so that we can utilize the already built network and standing meeting schedule
  • Establish lesson plans to ensure consistency in presentations.
  • Identify physician champions to be trained to educate their peers and other health care professionals and staff.
  • Establish a Physician/Health Care Worker Subcommittee to provide message testing, guidance and input on presentations and one-on-one education.
  • Make resources available through the physician practice to patients, helping them understand Covered California.
  • Develop a physician toolkit comprised of essential outreach materials for physician champions and their health care teams to give to patients.
  • Work with hospitals and health plans to book training and education sessions in hospital grand rounds, regularly scheduled patient-support focused meetings and medical staff meetings.

Resources

For the full Covered California Grant Newsletter, click here.

For a list of Health Benefit Exchange resources available to physicians, click here.

All resources are available on the CMA website at  http://www.cmanet.org/issues-and-advocacy/cmas-top-issues/aca/.

OCMA members may contact Physician Advocate Mitzi Young with questions about Covered California and the Health Benefits Exchange at (888) 236-0267 or myoung@cmanet.org

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